Food Photography for Deliveroo, Just Eat & Uber Eats: From Enquiry to Delivery
Photo sizes and delivery-platform requirements
Each delivery platform has its own requirements. Individual dish photographs and restaurant cover images may need different crops, so one export should not automatically be used everywhere.
Deliveroo
Deliveroo’s Menu Manager guidance, updated in September 2026, specifies:
Menu-item photographs: landscape JPEG, at least 1200 × 675 pixels, up to 8 MB.
Hero photographs: at least 1920 × 1080 pixels, composed to work in both 16:9 and 3:2 layouts.
Keep the whole dish centred with enough surrounding space: item photographs may be cropped to 1:1.
Use clear, authentic photographs without added text, watermarks, people or collages.
Hero photographs should show at least five different dishes.
Uber Eats
Uber Eats distinguishes individual menu images from cover photographs:
Item photographs: JPG, PNG or GIF, up to 10 MB; width 550–10,000 pixels and height 440–10,000 pixels.
Its recommended item-image aspect ratio is between 5:4 and 6:4.
Cover photographs: JPEG, 2880 × 2304 pixels, with a 5:4 ratio.
Item images should accurately show one menu item, centred and clearly lit.
Added text, logos and watermarks are prohibited on item images, subject to the platform’s stated product and packaging exceptions.
Just Eat
Just Eat’s previously published UK guidance recommends a 4:3 crop with the dish centred. Its public guidance now redirects to a newer partner page, so confirm the current pixel dimensions, accepted formats and file-size limit inside your Partner Hub before exporting.
Menu files and promotional images
The photographs with editorial headlines in this article are promotional images for our website and social channels. Restaurant menu uploads need separate, clean versions that follow the relevant platform’s requirements.
Requirements can change. Check the current guidance before submission; meeting the dimensions alone does not guarantee approval.
When someone opens your restaurant’s delivery menu, your photographs help them understand
what they can order. A clear image should show the dish, its ingredients and its presentation without creating an expectation your kitchen cannot meet.
I’m Rez, the photographer behind Lia Photography in London. This guide explains the stages of a delivery-menu photography project, from your first enquiry to receiving the final photographs.
Whether you are launching a new menu or updating existing images, the starting point is deciding which dishes need photographing and where the photographs will be used.
1. Getting in touch
You don’t need a detailed photography brief to make an enquiry. Start by sending:
Your restaurant’s name and location.
The approximate number of dishes you want photographed.
The delivery platforms you use.
Any website or social media photography requirements.
Your preferred shoot date and deadline.
Your current menu and links to your delivery listings are helpful too. They give us a starting point for discussing the work.
For example: “We’re updating our takeaway menu in London and need photographs of 12 dishes for Deliveroo and Just Eat, plus some images for our website.”
Email studio@liaphotography.co.uk to discuss your requirements.
2. Planning the shoot and agreeing the brief
Before photography begins, the scope needs to be clear: which dishes will be photographed, how many finished images are required and where they will appear.
Individual menu photographs and wider promotional photographs serve different purposes. A single-dish image helps customers identify a particular item. A photograph showing several dishes can introduce your range on your website or in a marketing campaign.
The brief should cover:
The final dish list.
Individual photographs and any group compositions.
The number of finished images.
Intended usage and required formats.
The shoot arrangements and delivery deadline.
The quote and booking terms should also be agreed before the session. Mention any additional requirements early so they can be included in the scope.
3. Preparing your restaurant and dishes
Good preparation helps the shoot run smoothly and makes the session easier for your kitchen.
Finalise the menu items and prepare them using the ingredients, portions and presentation customers will actually receive. The photograph should accurately represent what you sell.
For a shoot at your restaurant, prepare a clean working area with enough space for photography equipment and food preparation. Have plates, packaging, sauces and garnishes ready, and nominate someone who can confirm that each dish is correct.
Prepare dishes close to their turn in front of the camera, particularly food that quickly loses its shape, texture or freshness. Bringing everything out at once can make it harder to photograph each item at its best.
If takeaway packaging needs to appear in the photographs, include that in the brief. It can provide useful context while keeping the food clearly visible.
4. Photographing each dish
The aim is to create clear, appetising photographs that work together as a consistent menu.
Lighting, framing and camera angles all affect how well a customer can see the food. A burger may benefit from an angle that reveals its layers, while a loaded side dish may need a higher view to show its toppings.
Consistency does not mean photographing every dish in exactly the same way. It means creating a coherent set while choosing an angle that suits each item.
The burger and side-dish photographs in this article illustrate that approach. Individual images focus attention on one dish, while the wider menu photograph shows the variety available.
Space around the food also matters. Delivery platforms can display and crop images differently, so important ingredients should remain visible within the intended frame.
5. Editing the photographs
Editing should make the photographs clear and consistent while preserving an accurate representation of the food.
Exposure, colour balance and cropping can help bring the set together. The photographs should still reflect the actual ingredients, portion size and presentation.
The editing and retouching scope should be agreed as part of your project, so you know what is included.
There is also a distinction between menu photographs and promotional graphics. The editorial headlines used in this campaign are intended for website and social content. Delivery-menu files need to follow each platform’s own image rules.
For example, Uber Eats’ item-photo guidance prohibits added text, logos and watermarks, with stated exceptions for relevant text or branding on the product and packaging. Its requirements also distinguish individual item photographs from cover images. Uber Eats photo guidelines
6. Receiving your final photographs
Final delivery should make it easy to identify each dish and choose the right image for its intended use.
Clear filenames based on your actual menu-item names help your team match photographs to the correct listings. Website images, promotional graphics and delivery-menu files may require different crops or export settings.
Confirm the formats, delivery method and deadline as part of the brief, especially when you are preparing for a menu launch.
The restaurant or its authorised account manager uploads the photographs to the relevant delivery accounts unless uploading has been separately agreed.
Deliveroo directs partners supplying their own photographs to Menu Manager in Partner Hub or its contact route. Just Eat also provides a partner photo-upload route. Check the current guidance in your account before submitting images, as requirements and interfaces can change. Deliveroo guidance · Just Eat upload guidance
Each platform reviews photographs against its own requirements, so photography delivery does not guarantee acceptance.
Frequently asked questions
Can I use the photographs on my website and social media?
Tell me where you want to use the images when you enquire. We can discuss usage and whether your quote needs to include additional compositions or crops.
Do I need to photograph every dish?
That depends on your menu and budget. Missing images, new dishes and priority products can provide a practical starting point. Send your menu so we can discuss the scope.
How long will the project take?
Timing depends on the number of dishes, the agreed work and availability. Include your target date in your enquiry so the schedule can be discussed before booking.
Do you upload the images to my delivery accounts?
This service description covers photography and final file delivery. The restaurant or its authorised account manager handles uploading unless separately agreed.
Planning a delivery-menu photography shoot in London?
Email studio@liaphotography.co.uk with your restaurant’s location, approximate dish count, intended platforms and preferred deadline.
We can discuss your requirements and plan a clearly scoped photography project for your menu.
View more work at Lia Photography.
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