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Mother's Day 2025
Project type
Commercial Food & Product Photography
Date
Mother's Day 2025
Location
London, UK
Creative Direction
The visual approach centred on soft lavender, blush pink, warm ivory and delicate floral details.
Flowing fabrics, fresh flowers and carefully arranged props created a gentle, welcoming atmosphere, while soft directional lighting highlighted the colours, textures and finishing touches of each product.
The result is a romantic, editorial style that brings the different products together as one seasonal collection.
Visual Direction
Colour Palette: Lavender, dusty rose, buttercream yellow, warm ivory and soft green.
Styling: Fresh flowers, lilac fabric, delicate decorations and simple ceramic props.
Lighting: Soft, directional light with gentle shadows.
Composition: Overhead arrangements, individual product portraits and close-up details.
Overall Mood: Floral, elegant, warm and inviting.
A Softer Way to Celebrate
A Mother's Day campaign combining commercial food photography, product imagery, and video content in a soft, floral setting.
The collection brings together celebration cakes, cupcakes, and decorated brownies, using a consistent visual style to showcase the products and their details.
