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Valentine's Collection 2025
Project type
Seasonal Food & Product Photography
Date
February 2025
Location
London, United Kingdom
Visual Direction
The visual approach was inspired by classic Valentine's Day colours with a soft, nostalgic feel.
Pink satin, floral plates and roses helped create a romantic setting, while gentle lighting brought out the colours and textures of the cakes.
The aim was to keep the styling interesting without taking attention away from the products, allowing each item to stand out while still feeling part of the same collection.
A Valentine's Day food photography campaign featuring a collection of celebration cakes, cupcakes, mini cupcakes, gluten-free treats and brownies.
The photography combines soft pink tones, satin textures, fresh roses and vintage-inspired styling to create a romantic, playful atmosphere.
From wider product arrangements to close-up details, the images highlight the colours, textures and finishing touches of each product while maintaining a consistent look throughout the collection.
